Darren Hardy Business Master Class 40th Celebration Logo

I want to attend!

The Business Master Class where bold and audacious leaders...


Breakthrough strategies to grow your revenue, your team, and your impact.

Rated World's Best Business Master Class

Rated World's Best* Business Master Class.

9.98 out of 10 rated by 7,724 global business leaders.


Darren Hardy in the Business Master Class Letterman's Jacket

Exclusive Alumni Only Gift!

BMC Letterman Jacket

Big news! Our 40th BMC is around the corner.

This time, it's not just an event... It's a full-blown celebration!

We have a commemorative gift for Alumni and want to make sure you receive one. (Super swanky, right?!)

Our exclusive Alumni Jacket features an embroidered BMC Alumni seal. A symbol of your commitment to growth and your legendary enterprise-building skills.

This gift was designed by Darren himself. It's your 'Members Only' jacket to the league of extraordinary global badass business builders.

Rinse. Repeat. Streak.

*Alumni who commit to "keeping the BMC streak alive" by attending multiple BMC events in a row.*

Become a "BMC Streaker!"

We’re excited for the opportunity to welcome you back to BMC and can't wait for you to have this experience (a bit higher up the mountain this time).

Our supercharged 3-Day virtual event format has been praised by Alumni for its convenience and value, with many now returning 1-2x annually.

Our updated Monday-Wednesday schedule helps guests work through & organize their BMC summary action plans on Thursday-Friday before returning to the workplace on Monday!

Darren Hardy leading a virtual Business Master Class Darren Hardy leading a virtual Business Master Class from another view

Now from the comfort of your home

The Virtual Experience Advantage

You are going to LOVE the virtual experience!

You'll be directly engaged with Darren and other like-minded leaders from all around the globe as if you were only three feet away - all from the comfort and convenience of your own space.

Bid farewell to costly and exhausting travel or the need to dress in uncomfortable business attire. Here, pants are optional as long as you stay sitting!

Enjoy the freedom and flexibility of your own personal environment, with easy access to your bed, your private bathroom, and your refrigerator stocked with food that caters to your unique health and nutritional needs - all without hassle.

The virtual experience supercharges high-impact and purposeful networking: no awkward chitchat and superficial small talk! You'll forge meaningful connections and valuable relationships easily and at scale. This environment also enables you to connect privately with your team, free from distractions, fostering focused and engaging conversations.

Even if you can't imagine it now, by the time we are done, you won't be able to imagine experiencing an intense workshop like this any other way!

Not Sure About Virtual?

Many Alumni initially doubted the virtual Business Mastery Class could match the in-person experience. Even the most skeptical soon recognized the convenience, learning, & networking advantages of the virtual experience.

A screenshot on a computer of Darren leading a Business Master Class

Don't Miss a Thing

Event Recording Access

While we recommend you join us throughout BMC LIVE, we understand you may have a conflict arise during our days together.

This is why we provide session recordings during and after Business Master Class for a limited time.

This allows you to have greater flexibility during BMC and in the days following, as you implement and take action on your learnings.

You will have the opportunity to Rinse and Repeat these invaluable recordings for up to 96 hours after Business Master Class ends.*

*PLATINUM VIP GUESTS receive an additional FIVE EXTRA DAYS of recording access after BMC ends (9 days to Rinse & Repeat total). WOW!

Various photos of teams during the Business Master Class Virtual Event

The Refresh for Exponential Growth

Alumni & Their Teams Are Loving Our 3-Day Virtual Event Experience

Make BMC a part of your annual training & development program.

Learn from Darren by day then discuss with your team in the evening in a location convenient to you (no airfare required!)


Good for you and your team!



for one year

BMC Experience

Yearlong business growth journey

Everything you get...
  • Virtual Business Master Class with Darren Hardy
  • Beautiful hardbound BMC Handbook gift
  • Hardy Club Annual Pass
  • BMC AI Integration Portal Annual Pass
  • HARDYbot Annual Pass
  • BMC recording access for 96 hours post-event

Or pay-in-full to save $545

*** Most Popular ***



for one year

All-Inclusive VIP Experience

Elevated experience - Limited Availability

Everything in BMC EXPERIENCE plus...
  • VIP-exclusive rooms, networking & meet-ups
  • Private Q&A sessions with Darren during the event
  • Post-event VIP-exclusive mentoring session with Darren (extra $5,000 value)
  • VIP Q&A recording access (lifetime access)
  • FIVE extra days of recording access post-event

Or pay-in-full to save $845



for one year

BMC VIP Team Pack

Upgraded experience for Leader + 3 Team Members

Everything in BMC EXPERIENCE and VIP EXPERIENCE plus...
  • Bring three business leader rock stars with you
  • Auto-upgraded seats to VIP for you and your team at no additional cost. (that's an $8,000 gift)

It has been proven you will experience more than a three times greater impact on future results if you attend with peers or team members.

Pay-in-full to save $945

300% ROI Guarantee

If by the end of only the first day, you don’t think you will see a 3 TIMES RETURN ON INVESTMENT, you can excuse yourself from the session, send back your materials and you will be 100% reimbursed.


Yes, we are that confident you will absolutely love the impact this will have on your future. More info here.

  • "Broke our all-time revenue record then doubled it!"

    Steven Wijaya

    Consumer Goods

  • "Top line revenue grew $10M in one year after."

    Tina Webb


  • "Built and sold a new app company for $60M."

    Trey Moore


Have questions?

Find out directly from Darren as he answers several commonly asked questions.

Have more questions?

Read below or our Member Experience team is standing by on LiveChat to help you!

Who is this Business Master Class for?

The Darren Hardy Business Master Class for unusually driven entrepreneurs and business leaders looking to build and accelerate a high-impact, high-growth, and high-performing enterprise. At the Business Master Class, Darren will cover more than 500 business-building breakthrough ideas and strategies drawn from the best in the world. With them, you can choose to become the market authority, dominate your industry, influence those you lead, transform your community and make a lasting impact.

Do these strategies apply to all industries?

Yes, these strategies are universal principles that always work for all businesses. You’ll learn what drives human psychology to respond, to buy, to buy more, to buy more often, to refer others, and to champion your cause. Darren has spent a career collecting, testing and proving which principles work for the small to mid-size business, and those are the principles taught in the Business Master Class.

I don't have the money right now

Every self-made millionaire starts at zero. So what separates them from everybody else? Nothing. They were just resourceful. You can be good at one of two things: making money or making excuses, but you can't be good at both. Your set of circumstances may require you to be resourceful, and if so, it will 100% be worth it. 300% in fact – Darren is guaranteeing you’ll see how you will see at least 3X your investment. You spend a dollar and are guaranteed to see 3 in return. So, not only will this become free to you… it will PAY you to be here. In results, of course!

I'm worried about virtual events. How does it work?

Our Alumni report that the learning experience in the virtual environment is superior to anything else. You always have the best seat in the house, up close and personal! Plus, it’s a huge bonus to not have to pack a bag, travel across the country, or in many cases across the world, only to sit in a cold, cramped ballroom full of strangers where you mostly spend the day, ironically, looking at a jumbotron screen the whole time. This way, you can participate in the Business Master Class right from your normal environment.

I have a scheduling conflict during the event dates. Will this event be recorded?

Absolutely! We understand that life can be busy, and conflicts can arise. That's why we offer complimentary access to event recordings for all BMC guests. This valuable gift allows you to fully immerse yourself in the event content, even if you can't attend it live. We do the HardyHustle and aim to have the recordings available as soon as possible at the end of each day of BMC. After the event concludes, you will have access to the event recordings for a generous 96-hour period. VIP guests enjoy a more extended recording access period. In addition to the initial 96-hour window, VIPs get an additional five days of recording access. This totals more than a week of post-event access, giving VIPs ample time to revisit and reinforce their understanding of the content.

This is a really big decision for me. How do I decide?

It's okay if you are a little nervous. Many of the now-alumni of the Business Master Class felt like they would be a little out of their element before they came as well. They, too, thought maybe they or their business wasn't ready or didn't qualify, but then they attended and they rose up to meet the level of the rest of the group. As Darren’s mentor, Jim Rohn said, “Don't join an easy crowd. Go where the expectations are high. The challenge is great, and the demands are many because that's where the victory is sweet.”

What is the schedule for the 3-Day BMC Event?

Our upcoming BMC is Monday-Wednesday, April 22-24. We always start our event on time at 10AM Eastern Time and conclude each day around 7:30PM Eastern Time.

What are the technology requirements to participate in this virtual event?

Darren’s Business Master Class is delivered LIVE virtually. A private, distraction-free environment with a reliable internet connection for the 3 days you are with us is all you need.